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Targeting Debt

What were you thinking when you bought that third magic set? Or worse yet, in vested your money into the magic the gathering card game. With consumer debt on the rise, (isn’t it always) do you fit into the two trillion dollars of household debt floating around out there? Perhaps this isn’t the path we… Continue reading Targeting Debt

An Example of How Much Social Reach You Can Have With the Right Sponsorship Activation

Sponsorships are a form of marketing different from advertising. With advertising, you directly appeal to potential customers to purchase your product. Sponsoring, however, involves paying to support an event or activity your target customers are interested in. A business needs to ensure that they sponsor something that relates to the kind of people likely to… Continue reading An Example of How Much Social Reach You Can Have With the Right Sponsorship Activation

Four Business Lessons Learned From The Online Gambling Industry

Over the last decade, online gambling has gained popularity and become more widespread around the United Kingdom. While many may see gambling as frivolous, it follows many of the same principles as running a business. We spent some time gambling online, and here are some business lessons we learned while playing: Understand the Stakes Many… Continue reading Four Business Lessons Learned From The Online Gambling Industry

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Segmentation Tips to Improve your Email Results

So many men, so many minds. The business audience is not an exception; each recipient has different decision-making algorithms, a different level of income, and a reaction to sales proposals. In addition, each client wants to receive offers that are relevant to his needs. The more personalization, the more conversion. Email mailing is a way… Continue reading Segmentation Tips to Improve your Email Results

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Legal Technology Trends

There are two camps when it comes to legal profession and technology – those who embrace it 100% and those who are slow-to-adopt change. Those who are embracing technology are on the winning side, realizing the benefits cutting-edge technology can have on all aspects of the law. Whether you work as a lawyer, paralegal, or… Continue reading Legal Technology Trends

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The Increased Popularity of Billboard Advertisements

Advertising is all about grabbing a person’s attention and encouraging them to follow through on an action. There are many marketing methods to propel a message to the right audience Arguably, one of the most effective methods of making someone pay attention is with a large billboard placed strategically in a public place. The first… Continue reading The Increased Popularity of Billboard Advertisements

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