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How to Describe the Customer Journey in Digital Marketing

The term digital marketing covers a wide range of online marketing activities such as, websites, email, mobile apps and search engines.  However, as the number of online users continues to soar digital marketing has become much more complex these days. To get a comprehensive understanding of all digital marketing aspects it’s wise to complete a… Continue reading How to Describe the Customer Journey in Digital Marketing

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Legal Technology Trends

There are two camps when it comes to legal profession and technology – those who embrace it 100% and those who are slow-to-adopt change. Those who are embracing technology are on the winning side, realizing the benefits cutting-edge technology can have on all aspects of the law. Whether you work as a lawyer, paralegal, or… Continue reading Legal Technology Trends

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5 New Business Practices Shaking Up Retail

Retail is more competitive than ever. As malls fade away and the suburban strip becomes a thing of the past, product-pushers have had to adapt to the landscape of the web. Web-based retail has brought creative destruction, but it has also brought innovations in marketing, manufacture, and distribution, delivering products to consumers with startling efficiency.… Continue reading 5 New Business Practices Shaking Up Retail

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