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Segmentation Tips to Improve your Email Results

So many men, so many minds. The business audience is not an exception; each recipient has different decision-making algorithms, a different level of income, and a reaction to sales proposals. In addition, each client wants to receive offers that are relevant to his needs. The more personalization, the more conversion. Email mailing is a way… Continue reading Segmentation Tips to Improve your Email Results

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Why Your Business Needs Marketing Automation

If уоu’rе a B2B marketer, you роѕѕіblу dеаl with оnе оr mоrе оf ѕuсh thіngѕ оnсе a day: ѕеаrсh marketing, еmаіl marketing, ѕосіаl mеdіа, lead gеnеrаtіоn, аnd thе list goes оn. For ѕоmе marketers, the day іѕ ѕреnt jugglіng each of thеѕе one bу оnе, thе оnlу rеlіеf соmіng is іn thе fоrm of lunсh… Continue reading Why Your Business Needs Marketing Automation

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6 Big Franchise Trends For 2015

Curious about what the franchise world will look like in 2015? Some important changes are coming in the way that franchises operate, gather information, and expand into new markets. Review the latest trends below, watch for opportunities, and check Franchise Expo for the latest news as markets continue to shift  1. More Tech, Everywhere: We’ve already seen how… Continue reading 6 Big Franchise Trends For 2015

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