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How to Describe the Customer Journey in Digital Marketing

The term digital marketing covers a wide range of online marketing activities such as, websites, email, mobile apps and search engines.  However, as the number of online users continues to soar digital marketing has become much more complex these days. To get a comprehensive understanding of all digital marketing aspects it’s wise to complete a… Continue reading How to Describe the Customer Journey in Digital Marketing

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Four Business Lessons Learned From The Online Gambling Industry

Over the last decade, online gambling has gained popularity and become more widespread around the United Kingdom. While many may see gambling as frivolous, it follows many of the same principles as running a business. We spent some time gambling online, and here are some business lessons we learned while playing: Understand the Stakes Many… Continue reading Four Business Lessons Learned From The Online Gambling Industry

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Segmentation Tips to Improve your Email Results

So many men, so many minds. The business audience is not an exception; each recipient has different decision-making algorithms, a different level of income, and a reaction to sales proposals. In addition, each client wants to receive offers that are relevant to his needs. The more personalization, the more conversion. Email mailing is a way… Continue reading Segmentation Tips to Improve your Email Results

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Why Study Online?

Not that long ago, getting a college education meant going to a campus and living there throughout the course of your study. The idea of getting a liberal arts degree online has taken a while to become reality, but today it’s not only possible: In many ways, it is preferable. Lower costs 
This is probably… Continue reading Why Study Online?

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Looking Out for Your Business

How would you rate the job you’ve been doing when it comes to looking out for your business over time? If you are pushing most or all the right buttons, things should be pretty good for you. In the event you’ve had some missteps along the way, you might be in recovery mode or searching… Continue reading Looking Out for Your Business

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