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Expo Stands – 8 Ways To Ruin Your Display Board’s Appeal

Some would argue that there’s no such thing as the ‘wrong’ way to go about designing a display board for a trade show or expo, though this is in fact pretty far from the truth. While there’s no specific example of a board that’s just plain wrong on all fronts, it’s actually quite easy to… Continue reading Expo Stands – 8 Ways To Ruin Your Display Board’s Appeal

How To Boost Your Sales

Even if your sales are steadily on the rise, you may be looking for ways in which you can improve your performance – either individually, as a company, or for your sales team as a whole. Below are a few tips that you should revisit as often as once per quarter, to ensure you are… Continue reading How To Boost Your Sales

Key Advantages Of Marketing Research

So, you are a graduate from a creamy layer University and you think you know the Indian market at the back of your mind, eh? Let us have a fact check, even the best of brains have failed to understand the Indian market. This is a highly unpredictable market, which works on its own and… Continue reading Key Advantages Of Marketing Research

6 Digital Marketing Myths Debunked

A carefully developed an advertising plan can get the huge sales revenue, however, before it can run like a well oiled machine, advertisers need to answer an arrangement of critical inquiries that will eventually figure out how clients click, impart, and purchase. You need to change your market plans regularly regarding the seasons. Suppose if… Continue reading 6 Digital Marketing Myths Debunked

5 Tips To Boost Sales Of Your Business Through Internet

Internet is a powerful marketing tool with which we can boost sales of our business, but it is very important to understand that not just create a web site or social networking profiles and wait for guests arriving by magic. As with any other marketing channel, the Internet is essential to have strategies that allow… Continue reading 5 Tips To Boost Sales Of Your Business Through Internet

An Example of How Much Social Reach You Can Have With the Right Sponsorship Activation

Sponsorships are a form of marketing different from advertising. With advertising, you directly appeal to potential customers to purchase your product. Sponsoring, however, involves paying to support an event or activity your target customers are interested in. A business needs to ensure that they sponsor something that relates to the kind of people likely to… Continue reading An Example of How Much Social Reach You Can Have With the Right Sponsorship Activation

Segmentation Tips to Improve your Email Results

So many men, so many minds. The business audience is not an exception; each recipient has different decision-making algorithms, a different level of income, and a reaction to sales proposals. In addition, each client wants to receive offers that are relevant to his needs. The more personalization, the more conversion. Email mailing is a way… Continue reading Segmentation Tips to Improve your Email Results

4 Signs You Need to Adapt to the Times

All businesses, no matter the industry or niche, face a high amount of competition. In order for your business to stay relevant, you have to keep up with the ever-changing times, to include consumer expectations and technology. If your business is stuck in the dark ages, you can all but ensure that you’re losing customers… Continue reading 4 Signs You Need to Adapt to the Times

B2B Sales: Everything You Need to Know

B2B which stands for business-to-business is the exchange of services, products or even information between businesses rather than directly to consumers. It is a model that focuses on selling a product together with services to other companies. To get a clear picture of what B2B entails, think of it as a supportive enterprise that has… Continue reading B2B Sales: Everything You Need to Know