The term digital marketing covers a wide range of online marketing activities such as, websites, email, mobile apps and search engines. However, as the number of online users continues to soar digital marketing has become much more complex these days. To get a comprehensive understanding of all digital marketing aspects it’s wise to complete a… Continue reading How to Describe the Customer Journey in Digital Marketing
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Four Business Lessons Learned From The Online Gambling Industry
Over the last decade, online gambling has gained popularity and become more widespread around the United Kingdom. While many may see gambling as frivolous, it follows many of the same principles as running a business. We spent some time gambling online, and here are some business lessons we learned while playing: Understand the Stakes Many… Continue reading Four Business Lessons Learned From The Online Gambling Industry
4 Benefits of Visual Visitor
A visual visitor is a digital anonymous and modernized website for visitor identification. The website also qualifies to be a monitoring tool as it generates activities and services in a given business website. Visual visitor helps in supervising, evaluating and gives a follow up on any business happening in the company’s website. The visitor monitoring… Continue reading 4 Benefits of Visual Visitor
Top Reads for Newbie Entrepreneurs
Do you have a new start-up business? Many challenges await you in the business world, but we have the perfect guide to help boost your innovation and motivation. Reach for a book by a business expert, to help support yourself and build your knowledge. We’ve called in the expertise of Where The Trade Buys, a… Continue reading Top Reads for Newbie Entrepreneurs
Segmentation Tips to Improve your Email Results
So many men, so many minds. The business audience is not an exception; each recipient has different decision-making algorithms, a different level of income, and a reaction to sales proposals. In addition, each client wants to receive offers that are relevant to his needs. The more personalization, the more conversion. Email mailing is a way… Continue reading Segmentation Tips to Improve your Email Results
What Do SEO and Lasagna Have in Common?
Like the famous Italian dish that is lasagna, a good digital marketing strategy has plenty of layers. Search engine optimization (or SEO) requires a bunch of tips, tricks, techniques, and trial and error to achieve good results. Like any recipe, there are some details that can be omitted if they don’t work for you, but… Continue reading What Do SEO and Lasagna Have in Common?
3 Ways to Build Your Brand
How would you rate the job you are doing when it comes to building your brand? If you have been falling down on the job with building your brand, don’t you think you need to do something about it? If your brand is not growing and gaining traction, you could be placing a closed sign… Continue reading 3 Ways to Build Your Brand
Looking Out for Your Business
How would you rate the job you’ve been doing when it comes to looking out for your business over time? If you are pushing most or all the right buttons, things should be pretty good for you. In the event you’ve had some missteps along the way, you might be in recovery mode or searching… Continue reading Looking Out for Your Business
4 Signs You Need to Adapt to the Times
All businesses, no matter the industry or niche, face a high amount of competition. In order for your business to stay relevant, you have to keep up with the ever-changing times, to include consumer expectations and technology. If your business is stuck in the dark ages, you can all but ensure that you’re losing customers… Continue reading 4 Signs You Need to Adapt to the Times
4 Ways to Spruce Up a Fixer-Upper
Even with fall in full swing, it’s not the time to let our spring-cleaning mojo dwindle. Everyone talks about sprucing up their homes as a part of spring — new season, new beginnings, new home — but that does not mean you can’t spruce up your fixer-upper anytime. Here are four ways you can easily… Continue reading 4 Ways to Spruce Up a Fixer-Upper