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An Example of How Much Social Reach You Can Have With the Right Sponsorship Activation

Sponsorships are a form of marketing different from advertising. With advertising, you directly appeal to potential customers to purchase your product. Sponsoring, however, involves paying to support an event or activity your target customers are interested in. A business needs to ensure that they sponsor something that relates to the kind of people likely to… Continue reading An Example of How Much Social Reach You Can Have With the Right Sponsorship Activation

Segmentation Tips to Improve your Email Results

So many men, so many minds. The business audience is not an exception; each recipient has different decision-making algorithms, a different level of income, and a reaction to sales proposals. In addition, each client wants to receive offers that are relevant to his needs. The more personalization, the more conversion. Email mailing is a way… Continue reading Segmentation Tips to Improve your Email Results

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Legal Technology Trends

There are two camps when it comes to legal profession and technology – those who embrace it 100% and those who are slow-to-adopt change. Those who are embracing technology are on the winning side, realizing the benefits cutting-edge technology can have on all aspects of the law. Whether you work as a lawyer, paralegal, or… Continue reading Legal Technology Trends

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The Increased Popularity of Billboard Advertisements

Advertising is all about grabbing a person’s attention and encouraging them to follow through on an action. There are many marketing methods to propel a message to the right audience Arguably, one of the most effective methods of making someone pay attention is with a large billboard placed strategically in a public place. The first… Continue reading The Increased Popularity of Billboard Advertisements

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