Sponsorships are a form of marketing different from advertising. With advertising, you directly appeal to potential customers to purchase your product. Sponsoring, however, involves paying to support an event or activity your target customers are interested in. A business needs to ensure that they sponsor something that relates to the kind of people likely to… Continue reading An Example of How Much Social Reach You Can Have With the Right Sponsorship Activation
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Promoting Your Business Over The Winter Holidays
If your business is banking on a fruitful winter holiday season to boost its profits, you probably don’t need to be told that you’re supposed to promote the hell out of it. This part of the year is when the competition gets really stiff and everyone looks to get an upper hand and grab a… Continue reading Promoting Your Business Over The Winter Holidays