Results for "increased influence"

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The Increased Popularity of Billboard Advertisements

Advertising is all about grabbing a person’s attention and encouraging them to follow through on an action. There are many marketing methods to propel a message to the right audience Arguably, one of the most effective methods of making someone pay attention is with a large billboard placed strategically in a public place. The first… Continue reading The Increased Popularity of Billboard Advertisements

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How to Describe the Customer Journey in Digital Marketing

The term digital marketing covers a wide range of online marketing activities such as, websites, email, mobile apps and search engines.  However, as the number of online users continues to soar digital marketing has become much more complex these days. To get a comprehensive understanding of all digital marketing aspects it’s wise to complete a… Continue reading How to Describe the Customer Journey in Digital Marketing

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The Effectiveness Of Social Media Marketing For eCommerce In 2014

As we have reported before, social media promotion, although commonly applied to eCommerce, is also difficult to measure in terms of effectiveness. A recent study conducted among 351 marketing leaders seems to prove that social media effectiveness is difficult to pin down. Quantitative Methods Applied to Social Media The CMO Survey conducted in September 2014… Continue reading The Effectiveness Of Social Media Marketing For eCommerce In 2014

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