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Segmentation Tips to Improve your Email Results

So many men, so many minds. The business audience is not an exception; each recipient has different decision-making algorithms, a different level of income, and a reaction to sales proposals. In addition, each client wants to receive offers that are relevant to his needs. The more personalization, the more conversion. Email mailing is a way… Continue reading Segmentation Tips to Improve your Email Results

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Reasons Why Your Business Should Be Investing In A Human Capital Development Plan

When Gary Becker and Jacob Mincer introduced the term “human capital”, they were not just simply coining a term for employees of a company. For that one term, they can be able to describe the talent pool a company has because of their employees. Human capital embodies the skills, personality, social attributes, and knowledge of… Continue reading Reasons Why Your Business Should Be Investing In A Human Capital Development Plan

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How To Use Social Media Efficiently For Your Business

Marketing or advertising is a crucial aspect of an enterprise. Every company, big or small needs a medium to advertise its products or services to gain recognition in the market. When it comes to cost-effective and target-oriented advertising, online marketing is probably the best mode currently available. It is especially advantageous for those companies that… Continue reading How To Use Social Media Efficiently For Your Business

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