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The Effectiveness Of Social Media Marketing For eCommerce In 2014

As we have reported before, social media promotion, although commonly applied to eCommerce, is also difficult to measure in terms of effectiveness. A recent study conducted among 351 marketing leaders seems to prove that social media effectiveness is difficult to pin down. Quantitative Methods Applied to Social Media The CMO Survey conducted in September 2014… Continue reading The Effectiveness Of Social Media Marketing For eCommerce In 2014

UK Set For Personal Debt Crisis – So How Can Brits Get Financially Savvy?

One task that most homeowners find difficulty in achieving is balancing their monthly budget, which is made all the more difficult by the rise in cost of living and inflation. Paying your mortgages or rent, utility bills, grocery, fuel besides education for the kids all make it very difficult to be able to save any… Continue reading UK Set For Personal Debt Crisis – So How Can Brits Get Financially Savvy?

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An Online Method To Drive Higher Revenues Per Customer

Research is one of the greatest tools that businesses employ. In the last decade, billions of dollars have been invested in the growing area of customer experience. The investment is paying off as more companies have tapped into their customer’s needs in a way that was only dreamed about a few decades ago. Companies that… Continue reading An Online Method To Drive Higher Revenues Per Customer

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Categorized as Business
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