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An Example of How Much Social Reach You Can Have With the Right Sponsorship Activation

Sponsorships are a form of marketing different from advertising. With advertising, you directly appeal to potential customers to purchase your product. Sponsoring, however, involves paying to support an event or activity your target customers are interested in. A business needs to ensure that they sponsor something that relates to the kind of people likely to… Continue reading An Example of How Much Social Reach You Can Have With the Right Sponsorship Activation

How to Describe the Customer Journey in Digital Marketing

The term digital marketing covers a wide range of online marketing activities such as, websites, email, mobile apps and search engines.  However, as the number of online users continues to soar digital marketing has become much more complex these days. To get a comprehensive understanding of all digital marketing aspects it’s wise to complete a… Continue reading How to Describe the Customer Journey in Digital Marketing

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