The Effectiveness Of Social Media Marketing For eCommerce In 2014

As we have reported before, social media promotion, although commonly applied to eCommerce, is also difficult to measure in terms of effectiveness. A recent study conducted among 351 marketing leaders seems to prove that social media effectiveness is difficult to pin down. Quantitative Methods Applied to Social Media The CMO Survey conducted in September 2014… Continue reading The Effectiveness Of Social Media Marketing For eCommerce In 2014

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