More and more people every year are starting a business from home and home based businesses come in all shapes and sizes. From kitchen based companies reeling out delicious jams and chutneys, to upcycling businesses filling an entire garage and garden.
All of these businesses require good quality labels to ensure that although the business is home-based, it has a professional image.
In the world of large-scale businesses, there is also a call for exceptional labels, as they form part of the brand’s image. If a label is unclear, unattractive or simply doesn’t fit with the brand, it may lead to the failure of the brand because it is the first thing the customer reads to judge whether or not they are interested in the product.
Businesses today, whether they are based at home or on company premises, require time, convenience, cost-savings and exceptional brand image. These considerations apply to all areas of a business, including the labelling.
Before technology advanced, labels were much more expensive to make as you needed to make huge batches to keep costs down in the long run, which is fine if you have a need to use a huge amount of labels at a time. This process is why it was often a costly disaster if an ingredient was changed, or a business detail was changed because you would end up with a huge amount of labels that simply couldn’t be used.
Digital printing has meant that these issues no longer exist, which is great news for all businesses.
Here are just a few reasons to go digital:
Change Won’t Cost You More
If you’re designing your labels in-house, any additional changes to your labels at the drop of a hat won’t cost you more money. You could change them all the time if you wanted to and it wouldn’t cost you any more. This is fantastic news for startups who spend a lot of time changing and refining branding at the beginning in order to get everything right. In any business, the more flexible you are, the more successful you are able to be and digital printing certainly contributes to flexibility.
You Can Print Off Small Amounts
You don’t have to print off millions of labels if you don’t have a need to do so. If you’re a small company or a startup you can print off batches that match your demand as you grow. If you’re a larger business with a need for special promotional labels with a limited time usage, you can order a smaller batch of those in the number you need. This is fantastic when you’re working on a tight budget and need to know you are only paying out for items you need in order to run successfully.
You Get Your Labels – Fast
Because the system is digital, your label images can go from computer to printing machine in a very short amount of time. This speed also applies to the proofing process where you can send your designs back and forth to the printer before you give the go ahead for the final design to be used.
It’s Better For The Planet
All companies are aware of being ECO friendly these days, and the more effort any company can make towards reducing their carbon footprint, the better. Digital printing enables much less wastage, which means much less impact on the environment.
Compared to older printing techniques, with digital printing a much smaller amount of labels gets wasted, which means digital labels are definitely much better for the environment. Some types of label are not recyclable, so the less that get printed out unnecessarily the better.
You Can Make Your Labels Exactly How YOU Want Them
Digital printing means choice as you get to design using a huge range of colours.
This means you’re not restricted at all on your label imagery, which is fantastic in terms of your marketing. Customers expect high quality labels and a label can make the difference between your product being picked off the shelf or not.
These are just a few reasons digitally printing your labels makes great business sense. Now all you have to do is enjoy creating them!
