There are several upcoming economic and monetary policy events that will take place next week, including both the ECB monetary policy meeting and the Federal Reserve FOMC meeting. While the Fed is expected to increase rates and continue a path to normalization, the ECB is expected to begin to phase out its quantitative easing program.… Continue reading The ECB is Poised to Unwind QE
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Things You Didn’t Know About Branding
Branding is more than just your brand or logo. It’s literally everything that you do if you are part of the business industry. It is an activity about how you get out to the marketplace in an effective way. To help establish your brand, here are 4 vital components of branding that you should know… Continue reading Things You Didn’t Know About Branding
A Beginners Guide To Marketing
When I opened my first gym in Northampton many years ago, I didn’t have a clue about marketing. Like most small business owners, I had extensive knowledge in my field, but lacked both the know-how when it came to advertising my brand . . . and I couldn’t afford professional help either. I know there… Continue reading A Beginners Guide To Marketing
Reasons Why Your Company Should Go Public
Being a privately held company has its advantages – the sense of control over your firm and your operation being the chief ones people will think of. And, for a lot of small owner-run companies, that’s good enough. But despite this line of thinking smaller isn’t always better. When business is good – customers happy… Continue reading Reasons Why Your Company Should Go Public
Promoting Your Business Over The Winter Holidays
If your business is banking on a fruitful winter holiday season to boost its profits, you probably don’t need to be told that you’re supposed to promote the hell out of it. This part of the year is when the competition gets really stiff and everyone looks to get an upper hand and grab a… Continue reading Promoting Your Business Over The Winter Holidays
Features Every E-Commerce Store Should Have
Branding is one of the most key functions of marketing. And one of the key ways of representing a brand is logo. The logo of an e-commerce store should be omni-present. It should not disappear when a visitor scrolls down the page. Look at Booking.com’s logo as an example. Here are some more features you… Continue reading Features Every E-Commerce Store Should Have
How Do Banks Determine The Interest Rate?
Personal loans and mortgages certainly allow us to have things and do things that wouldn’t have been possible otherwise, but the interest can make a real dent in the happy feelings. Depending on the type of loan or product you’re talking about, interest may account for tens of thousands of dollars by the time the… Continue reading How Do Banks Determine The Interest Rate?