Regardless of industry or size, every business in Las Vegas faces tremendous competition. Although there are a number of marketing strategies to get ahead, one of the most powerful is social media such as Facebook, Twitter, and YouTube. However, among the top social media options, YouTube has become one of the favorites.
The goal with marketing is to reach both existing and potentially new customers by providing information and deals pertaining to products and services, as well as industry and company news. With YouTube marketing, all of these goals are attainable.
As shown below, there are a number of key benefits to using YouTube marketing:
- YouTube is the most powerful online video site and second to Google, the largest search engine. In addition to promoting a business, YouTube marketing helps boost overall search ranking. To ensure effectiveness, the company logo, practice name, and contact information must be included in all videos. It is also essential to provide a short description and title, as well as tag and categories consisting of keywords.
- Another huge advantage of using YouTube marketing as opposed to other social media sites is it costs nothing and is extremely easy to use. Creating a video and setting up a YouTube Channel takes very little practice and within a short amount of time, information is sent to the targeted audience.
- Depending on the type of business, there might be the need to get in touch with clients on a more personal level. Through YouTube video, rapport and trust can be built, which in turn works great for marketing purposes.
- YouTube marketing also consists of online branding opportunities. It is vital for a company in Las Vegas or anywhere in the world to stand out. One way of accomplishing this is by creating a brand. With a well-designed video, an individual can become an expert in a particular field, but also gain much-needed visibility. A video makes it possible to provide detailed information and link visitors directly back to the company website.
- Interestingly, by nature people love to watch videos, even if they are focused on business. However, if a YouTube video is too long, chances are the audience’s attention will be lost. For YouTube marketing, videos should be anywhere from two to three minutes in length.
- One additional benefit associated with YouTube marketing is the opportunity to provide valuable education. Often, it is the lack of knowledge that prevents someone from making a purchase. Therefore, if a video can offer insight into the product and/or service being promoted, the odds of closing a sale increase.
- Finally, YouTube videos can be used in a variety of marketing outlets. By embedding the video on the company website and including a link on any blogs, newsletters, and social media sites, exposure is enhanced.
The Bottom Line
YouTube marketing is powerful and effective. The time it takes to learn the steps and implement the strategy will definitely pay off in the end.