We found 3 results for your search.

An Example of How Much Social Reach You Can Have With the Right Sponsorship Activation

Sponsorships are a form of marketing different from advertising. With advertising, you directly appeal to potential customers to purchase your product. Sponsoring, however, involves paying to support an event or activity your target customers are interested in. A business needs to ensure that they sponsor something that relates to the kind of people likely to… Continue reading An Example of How Much Social Reach You Can Have With the Right Sponsorship Activation

5 Intellectual Property Mistakes A Startup Can Make

One of the biggest nightmares that an entrepreneur with an innovative, industry-disrupting idea can have is plagiarism. Shockingly, startups don’t invest in protecting themselves against this possibility. A study by the Australian Bureau of Statistics finds that 67.1% of businesses (0-4 employees) do not use any intellectual property protection. What’s even more shocking is that… Continue reading 5 Intellectual Property Mistakes A Startup Can Make

Exit mobile version