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Reasons Why Your Business Should Be Investing In A Human Capital Development Plan

When Gary Becker and Jacob Mincer introduced the term “human capital”, they were not just simply coining a term for employees of a company. For that one term, they can be able to describe the talent pool a company has because of their employees. Human capital embodies the skills, personality, social attributes, and knowledge of… Continue reading Reasons Why Your Business Should Be Investing In A Human Capital Development Plan

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Social Media Marketing For Business

The theme of social networks is in vogue. Everyone today talks and wants to be part of the main online social communities such as Facebook, Twitter, MySpace, Hi5, Digg, Linkedin, YouTube, among many other options. In the field of Internet, social networks are websites that allow people to connect with friends and even make new… Continue reading Social Media Marketing For Business

Marketing Versus PR: What’s The Difference

Marketing The method of promotion, selling or distributing a product or service; the work of moving product from supplier to buyer. Public Relations Encouraging public understanding  and a good track record towards a particular company and its items or services. Marketing success depends mostly on increasing the product sales and income, whereas public relations success… Continue reading Marketing Versus PR: What’s The Difference

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