An Example of How Much Social Reach You Can Have With the Right Sponsorship Activation

Sponsorships are a form of marketing different from advertising. With advertising, you directly appeal to potential customers to purchase your product. Sponsoring, however, involves paying to support an event or activity your target customers are interested in. A business needs to ensure that they sponsor something that relates to the kind of people likely to… Continue reading An Example of How Much Social Reach You Can Have With the Right Sponsorship Activation

How to Describe the Customer Journey in Digital Marketing

The term digital marketing covers a wide range of online marketing activities such as, websites, email, mobile apps and search engines.  However, as the number of online users continues to soar digital marketing has become much more complex these days. To get a comprehensive understanding of all digital marketing aspects it’s wise to complete a… Continue reading How to Describe the Customer Journey in Digital Marketing

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Segmentation Tips to Improve your Email Results

So many men, so many minds. The business audience is not an exception; each recipient has different decision-making algorithms, a different level of income, and a reaction to sales proposals. In addition, each client wants to receive offers that are relevant to his needs. The more personalization, the more conversion. Email mailing is a way… Continue reading Segmentation Tips to Improve your Email Results

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3 Ways to Build Your Brand

How would you rate the job you are doing when it comes to building your brand? If you have been falling down on the job with building your brand, don’t you think you need to do something about it? If your brand is not growing and gaining traction, you could be placing a closed sign… Continue reading 3 Ways to Build Your Brand

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The Increased Popularity of Billboard Advertisements

Advertising is all about grabbing a person’s attention and encouraging them to follow through on an action. There are many marketing methods to propel a message to the right audience Arguably, one of the most effective methods of making someone pay attention is with a large billboard placed strategically in a public place. The first… Continue reading The Increased Popularity of Billboard Advertisements

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5 New Business Practices Shaking Up Retail

Retail is more competitive than ever. As malls fade away and the suburban strip becomes a thing of the past, product-pushers have had to adapt to the landscape of the web. Web-based retail has brought creative destruction, but it has also brought innovations in marketing, manufacture, and distribution, delivering products to consumers with startling efficiency.… Continue reading 5 New Business Practices Shaking Up Retail

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