How To Create A Memorable Promotional Event

15 September of 2014

A promotional event is a great way for a business to market a product or service. However, it’s essential to make sure that a promotional event is more than just a blatant advertisement for a company. Without the right level of showmanship and entertainment, it can be difficult to attract interest in a promotional event.

For example, the Electronic Entertainment Expo (E3) is a gaming conference that takes place each year in Las Vegas. This event attracts thousands of people from around the world. At E3, companies show off their latest games and gaming technologies. However, E3 is more than a mere marketing event. Each year, the event provides a wide variety of entertaining options for visitors.

Hiring a Professional Model

Promotional models are one of the most popular parts of E3. Many gaming companies hire promotional models to show off their new games. These models often wear outfits that are similar to those worn by in-game characters. According to data from LGP Group, E3 hosts at least 300 professional models each year.

Promotional models can be used for a wide variety of other events too. Car shows, manufacturing expos, marketing events and other advertising opportunities ( check out more here)  can all benefit from the right model.

Other Entertainment Options

It’s also important to make sure that a marketing event has other entertainment options for attendees. For example, E3 features a wide variety of venues for guests. These include rock walls, virtual reality exhibits, wrestling arenas and much more.

Free food is also a great way to ensure good attendance at a promotional event. Many people are led by their stomach. While providing food can help increase visitors, it doesn’t have to be extremely expensive.

There are a number of low-cost food options that work well at a promotional event. For example, many pizza restaurants can provide food for a very low per-person cost. In some cases, these restaurants may be able to provide bulk orders for as low as $5 a pizza.

Other food choices that work well for a promotional event include chips, cookies, cakes, donuts, mixed nuts and more. It’s also possible to hire catering for a promotional event. While catering will be more expensive than many other options, it’s a great choice for those who want to stand out from the competition.

When choosing a catering company for an event, it’s essential to choose foods that will fit most tastes. For example, ethnic foods from India, Africa, the Philippines and other areas may not be a good choice for a promotional event. While these foods may be delicious, they are often an acquired taste. Instead, it’s a good idea to stick to basic food choices. This includes Mexican food, Chinese food, Italian food and more. Since these foods are more common, it’s likely that they’ll be enjoyed by a wide variety of people at your event.

Things to Avoid

When planning an event, it’s essential to minimize the number of frustrations your guests may experience. When attending a large event, parking can often be a significant hassle.

If possible, you should have at least one parking spot available for each person you expect to attend. If you expect 500 people for an event, it’s a good idea to make sure there’s adequate parking for at least 500 vehicles. By doing this, guests won’t have to walk a long distance to reach your event.