Is Augmented Reality The Future Of Digital Development?

27 January of 2015

Augmented reality is fast becoming part of our modern world; and it is making its way to various digital developments. Wikipedia says it best: Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. This proves to be quite fascinating and this technology is being used in various areas, including web development, architecture, construction, education and more.

Augmented reality differs somewhat from virtual reality. Virtual reality refers to the creation of a virtual world that allows users to interact with it. This is also designed in such a way that it is often difficult to tell what is real and what is not, as it is so close to reality. Augmented reality is more a blending of the virtual and real life. Images can be used within applications to interact with customer, while customers will be able to tell the difference between the two.

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When we talk about augmented reality for new developments, we refer to a variety of applications; including web design, app development and more. This is a very interesting technology that is getting more and more attention and proves to be very successful too. You can use augmented reality for new developments like an app for your business, a brand new website design, or even a marketing campaign to advertise a new product or service.

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Developers are constantly finding new ways to use augmented reality. But this technology is best utilized with the help of a professional web design team with experience in augmented reality. If you are planning on making use of this technology for your next design project, speak to a professional team. You can also use this technology in your marketing projects, for example, in a video created for your brand; it’s a great way to add variety and you will definitely make an impact on your customer base.

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When it comes to augmented reality for new developments, your web design team can help you to create a great app for your brand. Not only will this help you to connect with your customers, but it will also offer them a whole new virtual world and a brand new experience. This is exactly what you need to get ahead of the competition.

Phoenix Digital specialises in augmented reality for new developments. We offer a detailed work process for each customer, ensuring a unique, effective solution to digital marketing and brand development.


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