Setting up an eCommerce site from scratch can be very challenging. If you’re just getting started, then you may want to keep a few basic tips in mind. Most eCommerce sites have some of the same basic elements. Customizing these elements can certainly be helpful, but it’s best to make sure that all of the content is there to begin with. These five easy pointers should help you to carve out your own niche in the cyberspace marketplace.
1) Make sure that you have your contact information available. Your company name and logo should be readily accessible to your clients, and you might want to have some other registration information available as well. This helps consumers to connect to your brand image. It also ensures that they’ll know how to contact you if they want to place an order.
Those who run physical stores also need to make sure that the physical address is clearly posted. You might want to consider a map plugin if this is relevant to the way you run your business.
2) Consider using an automatic ecommerce website builder. Sites like Web.com provide tools that help you put together a site instantly. These builders will make sure that online order and feedback forms always work, and they don’t require any coding on your behalf.
These forms are generally the most important part of any online commercial enterprise. It’s generally best to use forms that are already coded rather than write your own. They’re already tested to ensure that there aren’t any problems with them.
3) Be sure to add all of the standardized pages that everyone needs when running a commercial site. You’ll certainly need a privacy policy. Many Internet consumers want to be assured that their information will not be shared across the net. This is especially true of those who are going to buy something.
They don’t want their credit card or PayPal information to be shared with the rest of the Internet. Recent concerns about privacy are completely understandable, and designers have to be ready to address these concerns.
4) Don’t forget about writing a FAQ page. You’ll probably get numerous emails over time that have a tendency to repeat the same question. These questions can be added to the FAQ page so that new visitors can get information fast. Consumers who find fast answers to their questions are often more likely to make a purchase. This can also save you some time.
People won’t have to constantly send you emails asking about different aspects of your business if you have a complete FAQ. Don’t forget to add questions and answers to it as time goes on. Updating this page can be very important.
5) Clear photographs are a must if you’re selling any type of merchandise. Consumers want to know what it is that they’re buying. Retailers can usually get fairly good photographs from the manufacturer or distributor. Those who are selling used or unique items will have to take a moment and shoot some decent photographs.
