How To Sell Your Arabian Horse In A Tough Market

18 November of 2014

If you are just getting started in the Arabian horse industry, or you are a seasoned professional, you will understand that times are tough right now, which makes it more difficult to secure a sale for your horses. You need to work smarter and harder to get the right price and also to forge good relationships in the business. However, right now is still a great time to buy and sell. Pay attention to some selling tips and tricks and you can weather the tough times and come out successful at the other end.

1. Capture the Best Photos and Video

No one will feel inspired to view your horses if you do not put a photo with the listing. If you put one poor quality photo and a short description you may have some viewers but probably not as many as you hoped. In a tough market, you need to do the best you can to tempt buyers and that means putting together a strong selection of photos and video. Invest in professional photos if you have the resources to do so. Otherwise, make sure that your horse is washed and brushed beforehand, consider the background your horse is posing against (keep him away from the messy yard), and make sure that the lighting shows off the horse to the best advantage. It is also a good idea to have a clear, short video of the horse being ridden and walked. It is easier to upload the video to YouTube or another video sharing site so you can easily pass it around. Keep the original video file for people in countries that cannot access YouTube.

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2. Think about Your Pricing 

Pricing an Arabian horse can be difficult, particularly when the market is not moving very swiftly. Experts at encourage you to look around at the prices others are asking for similar horses. Beware of setting a price based on the amount of money you have invested in your Arabian. This strategy often results in a horse priced too highly for the market at the moment – resist the temptation to try to get back everything you have spent on your horse in this way. A fair price should be based on the horse and its pedigree, as well as other factors like temperament, age, and show history.

3. Consider Negotiating

Keep in mind that in a slow market, most buyers will want to negotiate. Haggling can be insulting or it can work to your advantage – you need to know exactly what your bottom-line price is. If you get an offer you need to be able to respond swiftly – spending days working out that you can accept the offer means that the sale will probably have fallen through already.

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4. Refine Your Sales Skills

We’re not only talking about how to highlight the horse’s strengths and illustrate how your horse will be the perfect match for a buyer. You also need to consider how you are responding to enquiries and queries – you need to be efficient, quick, and courteous. If someone asks a question and has to wait a week for an email reply, that person will probably have moved on to another seller by the time you get round to responding.


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