How to Describe the Customer Journey in Digital Marketing

The term digital marketing covers a wide range of online marketing activities such as, websites, email, mobile apps and search engines.  However, as the number of online users continues to soar digital marketing has become much more complex these days. To get a comprehensive understanding of all digital marketing aspects it’s wise to complete a… Continue reading How to Describe the Customer Journey in Digital Marketing

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Four Business Lessons Learned From The Online Gambling Industry

Over the last decade, online gambling has gained popularity and become more widespread around the United Kingdom. While many may see gambling as frivolous, it follows many of the same principles as running a business. We spent some time gambling online, and here are some business lessons we learned while playing: Understand the Stakes Many… Continue reading Four Business Lessons Learned From The Online Gambling Industry

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4 Benefits of Visual Visitor

A visual visitor is a digital anonymous and modernized website for visitor identification. The website also qualifies to be a monitoring tool as it generates activities and services in a given business website. Visual visitor helps in supervising, evaluating and gives a follow up on any business happening in the company’s website. The visitor monitoring… Continue reading 4 Benefits of Visual Visitor

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Segmentation Tips to Improve your Email Results

So many men, so many minds. The business audience is not an exception; each recipient has different decision-making algorithms, a different level of income, and a reaction to sales proposals. In addition, each client wants to receive offers that are relevant to his needs. The more personalization, the more conversion. Email mailing is a way… Continue reading Segmentation Tips to Improve your Email Results

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