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An Example of How Much Social Reach You Can Have With the Right Sponsorship Activation

Sponsorships are a form of marketing different from advertising. With advertising, you directly appeal to potential customers to purchase your product. Sponsoring, however, involves paying to support an event or activity your target customers are interested in. A business needs to ensure that they sponsor something that relates to the kind of people likely to… Continue reading An Example of How Much Social Reach You Can Have With the Right Sponsorship Activation

How To Be Immune from Law Suits

Most people, except for attorneys, don’t like being inside a courtroom. Whether as a plaintiff, defendant or as a witness, it is generally not something to look forward to. When running a commercial establishment or when managing someone else’s business, law suits are somewhat of a constant dread. One of the easiest litigations to land… Continue reading How To Be Immune from Law Suits

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5 Intellectual Property Mistakes A Startup Can Make

One of the biggest nightmares that an entrepreneur with an innovative, industry-disrupting idea can have is plagiarism. Shockingly, startups don’t invest in protecting themselves against this possibility. A study by the Australian Bureau of Statistics finds that 67.1% of businesses (0-4 employees) do not use any intellectual property protection. What’s even more shocking is that… Continue reading 5 Intellectual Property Mistakes A Startup Can Make

5 Important Questions That Business Managers Must Know About Negotiation

Business managers should master the art of negotiations in order to close the finest deals. Today’s business environment is incredibly competitive, and company owners would do just about anything to see their enterprise thrive. It’s almost impossible to make yourself respected if you can lead; and in business, leadership and negotiation go hand in hand.… Continue reading 5 Important Questions That Business Managers Must Know About Negotiation

Successful Negotiation Techniques

Sound negotiation techniques are vital for our careers. Whether we’re bargaining for higher salaries, promotions or other resources, one thing’s for sure – those who don’t like or want to negotiate will fail. We live in a competitive society with billionaire company owners who are barely in their 30s. What can we do to sharpen… Continue reading Successful Negotiation Techniques

Singapore The Top Destination For US Investors

Singapore has become the most popular destination for US investors, outperforming even china for the attention of many US companies. This is due to the hospitable business conditions as well as the amazing location nearby all Asian markets. And size means nothing to Singapore, which is rather tiny yet an amazingly powerful nation which is… Continue reading Singapore The Top Destination For US Investors

Evolution Of Tyres Promises Better Traffic Safety

Before the advent of sophisticated and highly advanced tyres, these vital car parts have gone through a lot of developments. So, the tyre and wheel package you can buy from your favourite car part retailer have a rich history. According to history, tyres were born as early as 3500 B.C. and had received its major… Continue reading Evolution Of Tyres Promises Better Traffic Safety

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